TRUESTREAM:

The Answer to generating revenues with your Search Engine Marketing (SEM) campaign!

Marketing your products and services on the Internet is complicated. Calculating advertising ROI based on tenuous 1's and 0's flying all over the world can be daunting, particularly when much of the process is completely out of your hands or, worse, out of your sight completely! Search engines with seemingly arbitrary rules regarding content and result sets; web developers and technologist each telling you they have a better way (and your current solution is wrong!); and search engine marketing specialists and promoters offering any amount of qualified traffic you want to drive to your site - for a price. What's the solution?

Protect yourself.

Search engines, technologists and promoters all have one thing in common - they're in the game to make money; and there's nothing wrong with making money! The problem is, search engine marketing is still a very young industry, with little or no regulation, few laws, and a lot of opportunity for abuse. Search engines can tell you how many times your link was displayed. Promoters can tell you how many times it was clicked on. Your web guru can tell you how many times a visitor arrived at your site. Your accounting department can tell you how many visitors purchased your products and services.

How often do you think these numbers agree?

TrueStream is an industry watchdog platform, designed to do three things:

Provide an impartial third-party traffic reporting and analysis platform.
Provide real-time filtering of bad traffic, as defined by promoters, customers and search engines.
Provide advanced traffic analysis tools to help engines, promoters and customers maximize their SEM dollar.

With TrueStream, customers can confirm traffic reports from promoters, and gauge the success of their SEM campaigns. Promoters can fine-tune filtering parameters, eliminating double-clicks, spider traffic, or almost any other traffic desired. Search engines can accurately assess traffic delivered for a client as compared to other search engines.

TrueStream represents a step forward in accountability and integrity for the entire SEM industry. The TrueStream model doesn't depend on traffic volume in any way to determine revenues, allowing TrueStream to deliver a true, accurate assessment of traffic to customers, promoters and search engines.

TrueStream is currently entering a private beta phase; current SEM industry customers, promoters, and search engines are invited to participate at no charge, with complete anonymity. Because the SEM industry is relatively complex, the TrueStream model is somewhat intricate. More information on the SEM industry in general, and TrueStream in particular is provided below:

Internet Marketing is a multi-billion dollar industry, and is growing quickly. With very few rules, laws and regulations, a basic knowledge of how the game is played is essential. Here's a basic outline of how the promoters and engines work together to create this new market.

TrueStream is a revolutionary new service that provides third-party unbiased traffic analysis in real time, along with advanced reporting and analysis tools that can help customers and promoters alike to fine tune campaigns. Advanced real-time traffic filtering of doubleclicks, spider traffic, etc is also available. Click here to learn more about how TrueStream works.

TrueStream is now entering a private beta testing period, including testing of the real-time filtering technologies, reporting and charting engines, and advanced traffic analysis tools. Click here to learn more about how to participate in the beta program at no cost.